Facebook is the top social media platform to date that majority of all marketers use. Facebook had 3.03 billion monthly active users as of 2023, placing it 1st in the ranking of the world’s most ‘active’ social media platforms.
So how to create a Facebook Ads funnel and increase your sales?
You simply go with the basics, business model assessment. Read more here. Understand your customer pain points and moments of delight, the sweet spot, and mind map on where they are in the funnel.
The three-part Facebook ads funnel
Alternatively, they’re broken into three parts:
- Top of the Funnel (TOFU) – Cold Audience. Create an ad copy that captures the interest of those who are not familiar with your products and services.
- Middle of the Funnel (MOFU) – Engaged Audience. Create an ad copy that captures the interest of those who are familiar with your products and services, but undecided to buy.
- Bottom of the Funnel (BOFU) – Sales Ready Customers, Recent & Past buyers. Create an ad copy that captures the interest of those who are familiar with your products and services, sales ready, current and past buyers.
SeekingPivot specializes in Pay-Per-Click (PPC), Paid Social and Search Engine Optimization (SEO). Over 3,000 projects successfully delivered, $1M+ ad budgets managed, 15 years strong. Contact Us at +1 650 854 8273 or email us at hello@seekingpivot.com
Ready to scale using Facebook Ads? Contact us today, and let’s schedule a quick discovery call.
